just for kicks.


I just  watched the 2005 documentary, “Just For Kicks.” – literary, a documentary on sneakers. Fascinating history of sneaker / hip-hop culture  and how it all came about.
Adidas sneaker sales blew up thanks to Run DMC’s song, “My Adidas”, which eventually led to their $1.6 million endorsement. Cats stole brand new kicks off people’s feet, others traded guns with newly released shoes at the stores, and some crazy fanatics drove from one city to another in blizzards just to hunt down dead stocks.

At one point in the documentary, this Frenchman pops up talking about his experience back in the day… and the only Frenchman I recognize is Nino Quincampoix from Amémlie. His name was Mathieu Kossovits. It WAS Nino…

Sneaker hunting became a huge phenomenon, not only in the U.S. but in other countries too; I remember reading about it in a Japanese comic book, Kochira Katsushika-ku Kameari Kōen Mae Hashutsujo (aka. Kochikame) several years ago. People just collect mountains of dead stock sneakers and.. don’t wear them. They just sit in their original boxes and collect dust in the stockrooms… whatever floats their boat, I guess!

Advertisements

Leave a comment

Filed under design, fashion, film

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s